About industrial design, and learning more about industrial design guru Einar Hareide1 how design and artistic expressions belong together.
I have been looking so much forward to this talk with Einar, I remember in my early career days that I had the fantastic opportunity to visit SAAB Automobile’s Design Center where Einar was leading the design efforts. It was just a fantastic experience!
What is so interesting is that Einar has background also as a welder, building things. His focus on ergonomics and materials is at the core. Actually I wanted to hear more from him on the SAAB story, but that will be another time…
Did you know that Einar took the Mercedes-Benz heritage with round headlamps and brought it back as a statement of the design.
Cars are sculptures! Aren’t we missing this today in car design?
And do business people have more fun in the US?
Material science is pushing the boundaries - design very much starts with what type of materials you select.
We also hear Einar’s views on the future of automotive.
My learnings from this talk: To do great design, also see how you can express your artistic sides and embed that with ergonomics and smart use of materials.
Thank you Einar, you are one of my industry heroes, and I look forward to talking to you again.
/Mika
https://www.linkedin.com/in/hareide/
S2E4 Basically, cars are sculptures, but don't forget the ergonomics. Guest Einar Hareide.