S1E11 Car Design - Is Simplicity Best? With Matteo Licata (Roadster Life).

Italian car design¹ of the past was filled with glory from Turin, but the whole automotive atmosphere has changed. The city is still searching for its’ identity in the 3rd millennium. Matteo was a designer in this motor city, but did not find it fulfilling. With the transformation and challenges in the industry, Matteo did find himself in a crisis but turned that to an opportunity. Now pursuing a passion for cars with being an automotive historian. And what I have heard from also other entrepreneurs - social media has enabled pivoting and opened career opportunities.

Matteo’s YouTube Channel - Roadster Life² is so filled with quality, rich in details of past models design and history. Matteo’s passion and interest shines through and brings all those vintage models alive again. For any car enthusiast - you have to check out his channel. It is a fantastic gem!

Sports cars will never die, says Matteo and it is as late Ferdinand Porsche stated: “the last car produced will be a sports car³”

Has car design lost its’ touch? With all the digital tools available, has it more brought temptation to add more than create a great design? What is the greatest roadster…?

Listen also how Matteo is trying to preserve automotive history, but the auctioning of Bertone’s archives and other automotive gems being lost forever. In that sense, our discussion also touched on SAAB and how the heritage is preserved in the SAAB museum⁴ in Trollhättan.

I believe Matteo hinted a bit about future potential knowledge that will be shared, as he recently spoke and met with Mr. Fioravanti⁵, a legend in the automotive history.

This is our first discussion together, and definitely not the last. I hope to have the opportunity to do some future episodes both in Italy and in Sweden together with Matteo. In the meantime - stay tuned to this channel and check out the Roadster Life⁶!

You should also check out Matteo’s books⁷.

1. List of Italian car designers: https://en.wikipedia.org/wiki/Category:Italian_automobile_designers

2. https://www.youtube.com/c/RoadsterLifeVideo/featured

3. The right expression is “the last car on earth will surely be a sports car”,

Porsche @Porsche

"The last car built on earth will surely be a sports car." - Ferry Porsche

4. https://saabcarmuseum.se/en/

5. https://en.wikipedia.org/wiki/Leonardo_Fioravanti_(engineer)

6. https://www.roadster-life.com/home

7. https://www.amazon.com/Mr.-Matteo-Licata/e/B07FJZ277V%3Fref=dbs_a_mng_rwt_scns_share